by: Tinu AbayomiPaul Copyright 2004 Tinu AbayomiPaulAs you’ve probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level). The three concerns I hear the most are: “How do I deal with the bandwidth hit?” “Is there a way to include information that isn’t in the automated resource I use to populate my feed without touching any code?” and “Where can I find a cost-effective, simple way to display feeds on my site?”Say Goodbye...
Marketing Optimization 101 for Blogs
by: Rok Hrastnik Copyright 2005 Rok HrastnikTruth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.Here are the absolute 101 basics you really shouldn't ignore...
Making money with RSS Feeds
by: Sandra Stammberger Copyright 2005 Sandra StammbergerFirst it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works:Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's...
The Importance of Blogging/RSS to Your Home Business
by: Stephen Wright Copyright 2005 Stephen WrightIn the 'good old days' (which now was only about three years ago!!) you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch...
RSS Ego Searches
by: Sharon Housley Copyright 2005 Sharon HousleyEgo searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.Dynamically created keyword based RSS feeds, update in your RSS reader or...
Do Marketers Really Need RSS?
by: Rok Hrastnik Copyright 2005 Rok HrastnikThe recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.Is this the correct question to ask? Let’s take a look at the bigger picture … 1. THE...
Tracking and Measuring RSS Feeds
by: S. HousleyMeasuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.There are a number of 3rd party providers who focus on tracking the consumption of...
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